TV Everywhere

I was in Brisbane this morning, for some publisher meetings in the CBD, and noticed that there was a bunch of TV Everywhere style marketplaces for VidAdNet to go after. We live in a consumer world where mobile Internet browsers and smart phones can basically out do our office computers. ( hey! Even I am sitting on my lounge 3 feet from my MacBook pro, while typing this on my iPad!). TV Everywhere is an opportunity to take our current advertisers into an offline marketplace with the same branding as the online pre roll space.

As consumers of content, especially video content we have the ability to absorb branding and marketing messages in video format rather than a static advertisement or a bill board. TV Everywhere fills a void in what we are Now although the offline space has some super strengths there are obvious pitfalls, like TV units, updating servers, security and limited time people watch them compared to re roll video before content the user requested. Where we have brilliance in TV Everywhere, we also get laziness, and the same is in this space.

In the states, TV Everywhere has been a cable network stronghold in airports, lounges and doctor waiting areas. Time Warner in fact were innovate leaders in the consumer TV Everywhere space. The best thing is for Australian TV Everywhere viewers is that our internet is fast, HD is readily available, our communities are accustom to the sales messages and the business model works.

I saw this morning that three screens were all doing slide show style ads like it was a PowerPoint presentation. You can see our good friends at Wrigglies ( another deal just came through). TV everywhere is no doubt better than a sign on the door that no one will remember, let alone see. I can see the upside for this type of pre roll or post roll advertising. Especially in the local markets for the likes of real estate agents selling houses or local businesses trying to brand themselves around their local areas.

TV Everywhere

Towards the end of last year we sent our partners of VidAdNet to New York and Los Angeles to see the TV Everywhere being done literally everywhere. We all know times square and the bill boards but we were amazed to see taxi cabs with laptop sized screens inside the passenger areas, all aimed at advertising, using pre roll before weather updates and new clips. The best example of simple pre roll in a TV Everywhere screen was this morning in the Myer Centre in Queen Street mall.

It was side by side plasma screens displaying an ad for Wrigglies chewing gum, see the video below. Just after the ad played the centre had again weather, news, sport and local events on a rolling platform. So what’s next? When will we see interactive

TV Everywhere

 Is the elusive mobile Geo targeted ads ever going to transpire?

 Is pre roll limited to video sharing sites and blogs? Wherever it all goes our technology partners and software solution partners will ensure a mobile or TV Everywhere is apart of the future growth of VidAdNet.