Q1 Media Buying 2011

So here we are again, planning for the next busy period.Here at VidAdNet we have had a great year, selling more than expected for higher rates sometimes, but lower in other cases.

The reality is we are excited about 2011 and will be keen to see which way Pre Roll goes. We have seen a bunch of agencies come in with requests to totally change the way non-linear ads are shown on our network. We have seen many interactive ads with the likes of Facebook buttons, twitter icons, like and dislikes and of course the VERY popular share buttons.

Although the season has been oversold this Christmas New Year, we are seeing some solid bookings come in for the next few months moving forward. The top request has been to have a creative with buttons for the advertisers to have more than the standard ‘click’ or landing page option. Vidadnet is going to be at adtech San Francisco, Sydney, London, Japan tis year and will be looking forward to Q2 where the vast 2.0 solutions and HTML 5 will really come into play.